I am so so so excited I can hardly contain myself! “Why?” You ask. Because it’s finally time to announce the name of my new business!
Drum roll please…..
A Beautiful Slice. Simple. Meaningful. And oh, so perfect!
So, here’s the story. A few years back, like 5 or 6 years, when I first discovered a love for baking, I toyed around with the idea of starting a bakery. But what would I call it?
Back then I was pretty much making only cupcakes. I believe it was around that time when cupcakes became a real trend. Cupcake shops were popping up everywhere. Cupcake Wars took over TLC (and yes, I binge watched it)! It only made sense to center my theoretical business name around cupcakes. JoJo’s Cupcakes. Kylie J’s Cupcakes. You get the idea.
Obviously, it took awhile for me to decide I really wanted to start a bakery. Now, being more mature and having had a real go at life, I wanted something much more meaningful and far less generic. So, the brainstorming began!
I have to admit, it was Paul who came up with the first idea that I really liked, “Slice of Life”. After all, specialty cakes are made for all those big life events. Weddings, baby showers, graduations, birthdays, retirements, etc. Ever been to one of those without cake? Doubtful. Cakes really are a small slice of people’s lives so I loved the meaning behind this name. But… with a simple Google search I found about a dozen variations of that name and it quickly lost its magic.
Back to the drawing board. Only this time, I new the feeling I was going for. Joyful and exciting, yet comforting, like going home for Christmas. Beautiful, just like life. I’ve always described life that way, because when you look for beauty, you’ll find it all around. I even have a tattoo that reads “La Bella Vita,” The Beautiful Life. When I really got to thinking about it, I realized this name just couldn’t be more perfect!
No matter what hardships you may face, there is always something to celebrate. It’s a beautiful life, and my cakes are A Beautiful Slice.